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Australia  

TATUA'S WHIPPED-CREAM SUCCESS

03/07/2017

(To read the rest of this edition, click here.)

Innovative New Zealand dairy co-operative Tatua and Jamestrong Packaging Australia & New Zealand are celebrating a decade of success in taking whipped-cream in cans to the world.

North Island-based Tatua has created an international reputation on the back of becoming the first and still only Southern Hemisphere company to provide whipped cream in aerosol cans.

Tatua specialises in Ultra High Temperature (UHT) production, with a strong focus on export for its broad range of dairy products. It delivers more than 90 per cent of its production to over 60 countries. Aerosol cream comprises a relatively small proportion of that mix. However, because of packaging innovations in the form of a specialised can made by Jamestrong, it is the product with which the co-operative is most identified. "It's not only convenient, it's fun," Jamestrong Packaging New Zealand's Sales and Account manager MaryJane Williams said.

The whipped-cream concept, originally devised by Tatua almost 40 years ago, has been a hero product for the company. Supported by Jamestrong's steel packaging operations in two countries, Tatua is now exporting its unique whipped-cream products across South East Asia and to South America - largely in Chile and Argentina. It is also a staple offering in supermarkets in Australia and New Zealand.

According to the company, Tatua's Dairy Whip - sold under several brand names and in various flavours - continues to grow in demand. Production has been exponential, year-on-year, for the past decade.

The production of Dairy Whip and associated products is a testament to cross-Tasman co-operation designed to maximise production efficiency.

High-volume production combined with a bespoke finishing process see Jamestrong applying clever solutions to optimise production facilities and transport costs.

Jamestrong's specialised steel aerosol plant in Milperra, Sydney, produces and prints the plate for shipment to its Hastings, New Zealand plant for rolling and assembly.

Hastings' bespoke Line 5 exists primarily to service the Tatua aerosol requirement in the most cost-effective manner.

Tatua is New Zealand's oldest dairy co-operative, now 103 years old, and many of its 114 shareholders are fourth-generation Tatua suppliers.

(To read the rest of this edition, click here.)

 
 
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